Trends Of Influencer Marketing In 2022
How many times have you made a purchase over an influence of an online public figure endorsement? There are high chances of one being constantly triggered or influenced to act their way into making purchases from a particular business through means of a public figure or an ‘’influencer’’ as they call it; and brands refer to it as ‘’influencer marketing’’. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Influencer marketing is a mix of traditional and innovative marketing techniques. It incorporates the concept of celebrity endorsement into a modern content-driven marketing campaign. In the case of influencer marketing, the primary differentiation is that the campaign’s results are collaborations between businesses and influencers.
After a year like 2020, when organizations were striving to alter their marketing and advertising efforts to resonate with a suddenly stranded audience, 2021 holds a lot of promise in terms of digital marketing. Due to the incompatibility of various standard marketing strategies with the consequences of a worldwide pandemic, corporations sought out content creators and influencers that are skilled at developing reactive content. While the IPA reported a 20% drop in advertising overall, influencers saw a 46% increase.
Influencer marketing itself is a very vast subject to write about; the various trends which are taking a toll on this market are essential for businesses and influencers as individuals to further strengthen their ties with the audience.
Creative Media House is a full-service Digital Marketing Agency based in Dubai, UAE specializing in SEO, Social Media Management, Email Marketing, Lead Generation, Content Creation and Influencer Marketing. Our mission is to provide strategic Digital Marketing Solutions to our clients by pairing Creative Content & Analytics that deliver positive ROI