Is Brand Activation The Same As Experiential Marketing?
Through brand activations, all available communication channels are seamlessly integrated into a creative platform. As a result, consumers interact with the brand for the sake of seeing what the brand has to offer. Experiential Marketing, on the other hand, combines fun and memorable experiences to create a closer bond between the brand and the consumer. In other words, brand activations create a trusting relationship between brands and consumers, whereas experiential marketing demonstrates the brand to consumers through an exciting experience.
These two common BTL techniques of brand communication are considered very similar or the same by many in the industry, including experienced marketing professionals. I got it wrong on purpose, since the two elements are similar, but they differ in other ways as well.
Brand activation involves involving consumers in a way that is coherent with the brand’s creative platform so that they can interact with our brand in a meaningful way. In addition to brand activations, all other channels are used to support them.
Interest must be stimulated, then trialled, and then loyalty must be achieved. In a world flooded with advertising, our brand activations should leave a lasting impression on consumers. A strong and favourable opinion about the brand will result from this interaction, as consumers will feel like they have a personal connection with the brand.
Why do you need Brand Activation?
Activation refers to “activating” trust, loyalty and interest. In a world where advertising is everywhere, you want brand activations to leave a lasting impression on the consumer. The same impression will leave your brand consumers with a strong and brawny opinion of your brand with the personal interaction that had occurred.
It serves the purpose of being able to establish or start a relationship or bond with clients to provide you with the chance to reassure your customers that what your brand states are what it gives. It offers a variety of ways to convey the brand’s values. For instance, traditional advertising, PR, experiential marketing, and digital marketing. When you get the chance to express the values of your brand in different interactive ways, you can aim to build stronger relationships.
Is Experiential related to Brand Activation?
Brand activations include experiential marketing as a subset. But it’s much more exciting and produces something interesting. It’s about constructing an experience that has nothing to do with the good or service. It personally and enduringly engages the customer and contributes to the brand’s evolution.
We are beginning to understand that it’s less about the product and more about the overall experience the brand can provide as the digital world takes hold and the consumers follow along with it. This in-person demonstration of how your brand behaves, communicates, and interacts with customers is provided by experiential marketing.
We are beginning to understand that there is no better time to do it than right now because of the vast array of technical possibilities we have at our disposal to provide our customers with wonderful and memorable experiences as the digital world becomes more and more integrated with our daily lives. We have countless options thanks to contemporary technologies like Augmented Reality, Virtual Reality, Holographic Projections, and Chatbots, to name just a few.
Creating the ideal blend of branding for an experiential marketing campaign can be difficult. In our experience, some of the most effective strategies are:
Analyze the message and objectives of your brand before deciding the type of activation
Campaigns for experiential marketing can take many different forms. Brands can start by considering the objectives of the activation as well as the overall brand message to select one that fits the campaign’s intent. For instance, an activation that offers free samples or product demos might be used to achieve the goal of increasing product sales.
Decide your take way for your audience
By the time the activation ends, each customer will walk with great impressions created by your brand through activation.
Of course, positive impressions are preferred, but there may be other post-activation objectives as well. Suppose the objective is email sign-ups, photos shared from an event, product demos, trials, or another action, for instance. In that case, brands can send follow-ups via social media and email marketing for audiences to take further action.
Collaborate with a company from the beginning to have the right expertise
Brands are guided through the entire project lifecycle by a full-service brand activation and experiential service provider. They will guarantee that your concept is workable, your budget and timeline are realistic, and that every detail is taken into account—from planning to design, fabrication, and installation—using their creative, technical, and project management expertise.
Partner with a Company that Caters to your needs
The scope—and complexity—of those experiences keep expanding as experiential marketing continues to offer brands new ways to connect with audiences. Top brands frequently raise the bar with elaborate events and activations, and technology has never made participating easier. Planning a brand experience can, needless to say, be very difficult. Fortunately, a knowledgeable, full-service partner can transform an otherwise chaotic project into a streamlined procedure that maximizes your budget and produces excellent results.
At Creative Media House, We are a group of passionate creatives driven to launch, revitalize, and advance brands that connect with consumers and spread across media platforms. Your audience can get a first-hand look at what you have to offer with the aid of our professional brand activation services. You can create those shared experiences that inspire a group to act collectively by using a brand activation strategy that brings people together around your goods or services.
Our team focuses on manifesting brand activations that stand out and make a difference in your industry, from the fine points of timing and technology to the nuts and bolts of publicity and promotion. We have the knowledge and expertise to develop the grand, inventive activation you are looking to develop and your audience is looking to experience, regardless of size or function.
For more information about working with a full-service experiential and brand activation company, get in touch with our expert for your activation so you’ll be prepared for success right away. Contact us by visiting www.creativemediahouse.ae.