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Top 5 worthy Brand Activation Ideas in 2023

We have outlined below some ideas and solutions for brand activation that are cutting-edge and innovative.

Creating an App – Use of Technology

The use of technology can be highly effective in marketing and introducing brands. In people’s everyday lives, digital products are part of their everyday experience, and they interact with many types of visual content. It is imperative for start-ups and new technology brands to use innovative technology. By developing a mobile app, a brand can reach audiences across the globe and grow its business.

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Collaboration with Influencers

People love influencers and celebrities, and it’s always a good brand activation idea to feature some influencers in the program. They have followers who will add to the regular audience of a brand activation campaign. Bloggers and influencers may be well-known in their industries, making their comments and recommendations more valuable in developing marketing activities and brand activation. Depending on the service/product, and the principal theme of brand activation, they could invite professional and popular influencers to spice up the event.

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Experiential marketing

Unlike attention-getting gimmicks that only engage a target audience for a short period of time, experiential marketing emphasizes brand authenticity. There are three underlying dynamics behind this marketing niche:

 Know your customer
 Know your brand
 Create a mutually beneficial relationship

Digital marketing campaigns

Having a plan is an imperative component of any marketer’s success. Writing marketing plans is already a skill you possess, and it’s time to move that needle into digital marketing. In order to achieve this, it is necessary to have the following components:
 Market analysis that is realistic and creative at the same time.
 There should be a clear objective(s), for instance, increasing customer retention or reducing acquisition costs.
 Achieve your digital goals through the adoption of effective tactics.

Delivering an immersive experience

In order to increase public engagement with new products and services, companies use several types of visual content. These include AR beauty apps and virtual tours describing hotel spaces and real estate items. For businesses with a place to show, enhanced panoramas and 360 videos are a great way to provide their customers with a high-tech experience during their visit. High-tech start-ups and technology enterprises will have to deal with immersive visual experiences sooner or later as video items and streaming platforms become more commonplace.

Best Brand Activation and Brand Marketing Agency

At Creative Media House, our goal is to create unique ideas and experiences for your brand that emotionally engage consumers. In addition to connecting with the brand at a deeper level, we allow the brand to create an indelible impression on the consumer’s mind which motivates the consumer to be proactive and dedicated to the brand long term.

We increase your brand visibility multifold with a carefully designed plan that focuses on promoting your brand or product to the right consumers. We channel our efforts and energy in a way that maximizes your product’s potential and creates a sense of need for that product in the minds of your target audience.

Conclusion

It is extremely beneficial to use technology in marketing and brand introduction. In addition to being well-known in their fields, bloggers and influencers provide useful insights into building marketing campaigns and activating brands. Your business will benefit from one-of-a-kind ideas and experiences that engage customers emotionally. By focusing on promoting your brand or product to the right consumers, we expand your brand’s visibility multifold. As a result, the brand is able to leave an indelible impression on the consumer’s mind, motivating them to be proactive and loyal.

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