Introduction

Among the leading search engines, Google has over 80% of the market share, behind the others in the competition. It has grown dramatically in the last five years, and the desire for using Google among individuals cannot be halted by Bing or Yahoo.

Google is also quite important for business nowadays. Almost every business is now listing their company on Google. So to track the record of user behavior, google provides an analytical tool called Google Analytics.

What is Google Analytics 4 (GA4)?

GA4 is a new and upgraded analytical tool introduced by google. It basically replaced the older google analytical tool called ‘Universal Analytics’. 

What are the benefits of Google Analytics 4?

Following are the benefits of using GA4:

• Metrics of user engagement:-       

  Google Analytics 4 makes it simple for marketers and data analysts to explore user-centric reports centered on the Lifecycle and the User. GA4’s strong new user-centric metrics and dimensions leverage machine learning to foresee consumer actions and provide more intelligent monitoring and predictive analytics.

  The bounce rate in Universal Analytics(an earlier analytical tool) has been replaced by more robust and meaningful interaction measures. A session is deemed active in GA4 if it lasts at least 10 seconds, has at least one conversion event, and includes at least two-page visits.GA4 metrics leverage events to monitor engagement and provide a comprehensive picture of website visitors’ behaviors and activities. The new improved events feature allows you to see how your website visitors reacted to your content.

• Integration with BigQuery:-

   BigQuery is a data warehouse that assists in the management and analysis of data. It includes features like machine learning, geographical analysis, and business intelligence. With BigQuery, you can utilize SQL to swiftly answer complicated questions without having to maintain infrastructure.

  The GA4 BigQuery interface allows you to examine enormous datasets in seconds, run complex analytics on raw GA4 data, and gain important insights from the platform’s machine learning. You may also integrate this data with data from other marketing or CRM platforms to create a repository that really tells the tale of your customers’ experiences.

• Customer journey tracking has been improved:-            

  GA4 places less focus on measurements that can be easily split by device or platform, such as sessions. The emphasis is now on users and their interactions, which are recorded as events. These behaviors might occur on both the website and the app. The customer journey phases – acquisition, engagement, monetization, and retention – are intended to be linked with GA4 Lifecycle data. You may better understand the journey, find gaps and possibilities, and obtain insights about where to alter your marketing strategy using these reports. This includes everything from the first point of contact with a website visitor through client retention after purchase, all made feasible by GA4’s event-driven measuring model.

• GA4 is Hub of Analysis:-

  Analytic Hub is a collection of comprehensive analysis tools that will assist you in uncovering deeper insights about your customers’ behaviors that go beyond ordinary reports. Tools that were previously exclusively available to GA360 clients are now free to everyone with GA4.

How to Upgrade to Google Analytics 4?

Here is the process of creating the GA4 property:-

1. Click on the admin option in Google Analytics
2. Select the desired account from the Account column
3. Select  the Universal Analytical property from the Property Column
4. Then, click GA4 Setup Assistant in the Property Column
5. Select the option “I want to create a new Google Analytics 4 property”

Still, facing difficulties while integrating GA4? 

Want Assistance?

We can assist you with that! Our Advertising Company in Dubai is your partner in the new era of analytics, from deciding which events to track to assist in the creation of reports and dashboards.

So, let’s get connected.