How to choose Top Corporate Event Planner in the Middle East
Over the years, the nature of corporate events in the Middle East has changed from a simple get-together to a complex art form that emphasizes every detail. Be it a product presentation in Dubai, a business vacation in Abu Dhabi, or a high-end symposium in Riyadh, with the right corporate event planner, you can live out your dreams of the occasion.
Also Read: How to find a Venue for an Event in Middle East Countries
However, the tougher task is looking for the right partner who is capable of producing a good-looking effective event that will fit into your aims. So, how does one go about finding the best corporate event planner in the Middle East? Read on for a step-by-step procedure on how to go about this.
Understand the Event’s Objective and Magnitude:
Before searching for a corporate event planner in the Middle East, you should define the nature of your event. What is the occasion? A product launch, an award, a retreat for the team, or a seminar probably? What kind of event are you planning? For example, organising a corporate function for five hundred executives in Dubai demands different skills in planning than holding an intimate strategy session of a few chief executive officers in Qatar.
A corporate event planner in the Middle East will deliver precisely what you are looking for and understanding the types of events they have done in the past is one of the first points you ought to consider when evaluating any potential planners. As for the event, it is also essential to check the discovered planner’s portfolio. Certain planners may have impressive records of hosting sophisticated gala banquets and retreating high-class executives but that does not guarantee that they will also be successful with hosting an elegant yet large event.Examine the Planner’s Status and Engagements:
“Good services create a good reputation and bad services destroy”. It is particularly true in the event planning sphere and in the Middle East where business connections are many and fierce. While looking for a corporate event planner in the Middle East, check for any available reviews, project samples, and the history of their clients. Do they work with top management and companies in the area or even the region – MNCs? Do they carry out the events successfully on a persistent basis? In the Middle East, for instance, hair styling services are advertised and patronized primarily through word of mouth. Go to local industry events, trade fairs, and conferences and do not shy away from asking for the corporate event planners in the area who have been tried and tested by your colleagues.Evaluate Understanding of the Local Market:
The Middle East can be a mixed bag for corporate event planners, ranging from the elaborate mixing of royal family protocols to the observance of relevant cultural practices like Ramadan. A corporate event planner in the Middle East must possess a high level of knowledge in the sociocultural, legal and logistical aspects of the region. For example, your planner is likely to know the laws in even the most restrictive countries, venues, and suppliers throughout the region, whether it is obtaining permits for corporate functions in Saudi Arabia, or finding local suppliers for events located in Dubai. They should also customize aspects to the attendees’ cultures like how the event is designed and programmed to fit in with the regions views and still provide an experience of the event. Quick Check: Ask the event planner how they traverse such local challenges as harsh weather and limitations of public holidays like Eid. This will give you insights into their knowledge of the market.Assessment of the Imagination and Ingenuity of the Planner:
A corporate event planner in the Middle East needs to have logistical skills for events of all kinds. It is creativity that distinguishes great event planners from the average ones. Try to find a planner who gives a different approach and is ready to go all out. Do they bring in inventive particulars or do they just do the same things over and over again? An event planner should understand your brand and its message and give an experience that is in tune with it. For example, a corporate planner may plan on engaging the audience through the use of AR or VR technology and depending on audience engagement, may bring in prestigious stage designs and performances. Check their portfolio—did they come up with something interesting that impressed the clients? If so, all is going as per the plan!Scrutinize the Competence and Connections of The Planner’s Team:
No event planner is complete without a team of specialists—designers, producers, technical directors, coordinators, and others—who execute the ‘magic’. In any case, an appropriate level of inclusion of various professionals must be present within the event planning company for them to be able to fulfil all their obligations. Every single person must have something useful to contribute be it regarding a person’s work logistics or work as an audio-visual technician. Moreover, having a wide range of contacts in the area including venues, caterers, entertainment and transportation is a plus point. A corporate event planner in the Middle East who turns out to be well-connected will not only save you time and money but also avail those services that would otherwise be difficult to access.Evaluate the Planner’s Ability to Communicate:
There are a lot of factors that make corporate events complex, thus the need for good communication. You want an event organizer who will not only hear your views but also give information and feedback regarding problems and solutions. Even the best corporate event planner in the Middle East will ensure that there is regular communication and that you are kept appraised of everything happening. From the time you present your ideas up to the time the event is winding up, your event planner should be friendly, open, and hardworking. This way you know that you both understand each other during the planning as well as the implementation stages. A planner who updates you at the last moment could bring you into a situation where you are in a rush at the very last minute and this is a situation that you do not wish for.Transparency in Budgeting and Management:
Corporate gatherings tend to be expensive but they do not have to be extremely expensive. A good corporate event planner in the middle east should work within your budget, and strike a balance with the quality of services offered. The secret lies in transparency. A good planner will proffer clear cut budget proportions and ways to optimize your spend. A good waiver related to this will be the ability to control additional expenses.Assess the Planner’s Capacity to Accommodate Sudden Changes:
Business activities are not always smooth. Be it the sudden addition of a prominent invitee or technical hitches, it is very important to have an event organizer who can work under pressure and is quick on their feet. No professional corporate event planner in the Middle East will leave any detail of an event without alternative plans. This guarantees that regardless of whatever happens, the event goes on smoothly.
Conclusion
When selecting the best corporate event planner in the Middle East, you need to look for someone who knows the ropes of the field, has an artistic spark, is a good speaker, and most importantly, knows how to manage and prevent any risks.
Looking to take your next corporate event over and above the ordinary? Creative Media House is the ideal agency for the perfection and creativity of corporate event planning in the Middle East. Due to personalized mastering, regional insight and creative imagination, we will make sure your event will be memorable and long cherished. Contact us today and make your visions turn into reality- www.creativemediahouse.ae
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